The overarching principle behind the corporate branding is "loud, bold and brash". This builds a bridge to syniotec's field of application - the construction site. These characteristics are reflected, among other things, in the chosen typography, color and imagery, and graphic elements.
These principles are also taken up in the newly developed industrial design of the tracking modules. In addition, the signal color red serves as a central trademark for syniotec and thus ensures a high recognition value.